Quick Tip for Clients: Providing your logo for web use – do not send a JPEG.

Quick Tip for Clients: Providing your logo for web use – do not send a JPEG.

You are a pastor, small business owner, admin, regardless – you are not a graphic designer. You don’t like one, and you certainly don’t want to start now. But the guy designing your website piece, has asked you for your logo in order to start work on your project. Unfortunately, the first thing many clients tend to do in this case, is go to a web browser – pull up their web site – and right-click to save the logo. Let me get this out of the way – that this is probably the worst thing you can do. And what’s more, it will probably cost you more money in the project, than if you took a few moments to find the “right” one to provide, as┬áthe cost for fixing the “wrong” one will not be billed. Lesson #1: Do NOT send a file named anything “.jpeg” (or .jpg) Lesson #2: Read lesson #1 Problem #1 A “jpeg”, is a typical file format used for many photos and graphics online. It allows for proper saturation and color gradients to be used, without an large file size. It’s great for photos – terrible for logos.┬áThere are several important reasons for this, none of which should be discounted: They are a “compressed” file format. This essentially means all the elements of the logo have been analyzed, then info about the logo is dumped, in order to fit it into a specific file size, or a quality percentage. In short, it is never the same as the original. Never. On top of that, much like how a copy of a copy of...